From the copy desk of
Rick De Lima
Wednesday 5:30 am

Dear business friend,

I'd like to share a short story with you.

Two business owners went to work one morning. They both had similar training and experience. They both had similar businesses. Same approximate square footage.  Similar  locations,  almost across the street from each other.  Both appealed to the same customer base.

Yet one business owner was constantly stressed and dreaded going to work.  While the other couldn't wait to open up in the morning.

What was the difference?  Why was one entrepreneur so happy and the other miserable? 

Owner number one did what everyone else in his industry did.  He took out the same Yellow Pages ad.  He sent the same boring infrequent sales flyers.  He used the same lack luster promotions.  He just didn't get it.

Owner number two had tried the same old stuff. 

But she quickly learned from her mistakes.  She changed her phone book ad and eventually dropping it altogether. She stayed in regular contact with her customers.  She created exciting sales flyers and promotions.  She asked her customers what they wanted and gave it to them by the boatload.  In return they gave more business than she could handle.

As a result of their efforts owner one was always struggling to get by.  But owner number two enjoyed watching her business grow.  In fact she's looking for a second location and thinking about possibly franchising her business.  She enjoys more time with her family as a result of her marketing efforts.  She is working less and earning more.

Now this begs the question.  Which business owner are you?  And if you're like owner number one how can you become more like owner number two?

My name is Rick De Lima and I just might have the secret marketing weapon you need to take your  business to the next level.

Let's face it, when you get right down to it...the words you use can be the deciding factor in your business success. 

In the competitive world of marketing and advertising...Good copywriting can make or break your business.

One good ad or sales letter could turn your business around overnight.   In fact your ad campaigns depend on it.

You've probably wondered at one time or another..."why do my ads cost so much more than what I get back in sales?" 

I spent so much on my yellow page ad and never got a sale.  Heck, the phone didn't even ring.

Or, how do I know if anyone is actually reading my ads or salesletters?

I'll tell you how. 

By using good copy writing and direct response marketing strategies.

'Direct Response Marketing is by far the most  profitable and effective way for any entrepreneur to promote their business."- Ted Nicholas

Why?

Two main reasons

1. It's the only form of marketing which cuts out middlemen and allows you to go directly to your customer.
2. You can measure your results right to the penny.

What Direct Response Can Do for You

Your words are crucial.

What you say and how you say it are critical elements to your marketing success.

It's really quite simple once you understand the power of words.

Words!  They're your secret weapon.  A weapon so powerful it can totally change the way you do business. 

Words can make you think.  Words can make you feel.  Words can make you laugh or cry.  Words can start wars or accomplish peace.

It's been said the pen is mightier than the sword.  What a powerful statement.

Words let you tell your story.  Words can make you a lot of money.

Direct response is all about you telling your story.  It can be compared to a movie script.

Your movie script.  You're the director.  You lead your customers to make a buying decision by playing to their dominant emotions.

You find out what keeps them up at night.  What they talk about at work.  You get inside of their heads.

Remember "Nobody buys what they need".  As humans we only need food, shelter and clothing...everything else is a want.

Another good thing to remember is your customers don't care about the details of your business.

I know it's an ego-buster but it's the truth.  They're not interested in how much you spend on advertising or how fancy your store or office is.

Here's a sampling of what direct response marketing can do for you:

• You can double or even triple your profits—Increase  your sales and lower your refunds

• Develop a unique and lasting emotional bond with your clients and prospects—you become their friend and people like to buy from their friends

• You will attract more buying customers by creating an emotional desire to have your product or service—by getting your message across clearly

• You can increase your follow up or back-end sales—you can cost effectively upsell to your existing customers

• Virtually eliminate your competition—not 1 in a thousand business owners are using these stealth marketing strategies

• You can get and keep more appointments—you get almost instant feedback and results—direct marketing brings direct results

• You can create a believable personality for you and your business—when you tell your story, people will identify with you and be interested in what you have to say

• You can follow every dime of your marketing dollars—you'll know what's working...and what's not almost immediately  

Good copy writing can make you more money than you ever thought possible.  

To make more money you need to use every marketing tool at your disposal.

Do You Make These Fatal Marketing Mistakes in Your Business?

Do you...

• talk to much about how great you are (me-too language)
  
  
• do exactly what everyone else in your industry does
  
  
• use too much techno-jargon or industry lingo
  
  
• think your prospects care about you and your business
  
  
• use the same yellow page ads the ad rep recommends
  
  
• believe your customers will keep coming back just because you're there
  
  
• forget to make a big promise right up front in your ads
  
  
•  think lower prices are the answer
  
  
• believe you have to kill the competition, or worse yet bad-mouth them
  
  
• think a good direct response headline won't work in your business promos
  
  
• fail to stay in contact with your customers and prospects
  
  
• wonder why your ads and promos never seem to work out like you want

I could go on and on, but at the risk of depressing you too much...you get the idea.

One of the major things keeping you from your profits is your sales copy.  In reality you're only one good sales letter or  direct response piece away from making a major breakthrough in your business.

"Prospects cost you money
while customers make you money"

But you need them both if you want to grow your business.

The money you invest in attracting new customers pays off for you when they become customers.  And as customers they become repeat customers.

One of the secrets to getting and keeping customers is to  keep them coming back for more.  In business you certainly don't want to be a one trick pony.  Your success depends on repeat customers buying more from you and sending you referrals.

So how do you build this customer loyalty?

It's pretty easy really.  As a matter of fact it should be fairly obvious to you.  The sad part is not one in a thousand business owners know how to make this work for them.  And the rest of them don't even bother.

You need to distance yourself from the crowd.  Answering the following questions will put you on the fast track to getting what you want out of your business.

How can I differentiate myself from my competitors?  In a sea of sameness how do you stand out from the crowd?

What can my customers expect from me and my business?  Do you offer better, faster, cheaper, higher quality service or products?

Why should they buy from me?  Other than the fact you have a nice smile.

Your customers need to be educated about your and your business.  While there are many great ways to do this, you probably don't have the time or the inclination to do this yourself.

You Will See Your Profits Increase

Maybe you're thinking, "that's easy for you to say.  But I'm not a professional copywriter."

And I have no intention of ever becoming one.

Besides who has the time to sit down and write sales letters or yellow page ads?

I'm so busy trying to earn a living; I don't have time to tackle anything else.  You're not alone my friend.  Most busy entrepreneurs like you have barely enough time in your day as it is.

It may surprise you to discover that just tweaking a few words in your ad you can easily increase your profits 2 to 3 times.

You may be thinking this guy's nuts.  I get my marketing advice from my phone book ad rep—or I pay big bucks to my ad agency for this stuff—and maybe some of it is good advice.

But I'm guessing you're not happy with the results you're currently getting from your marketing efforts.  If you were you'd likely be vacationing somewhere with your family instead of reading this.

Besides if your ad agency or phone book rep got paid on results—they'd probably be asking you for a job.

Sadly, most ad reps are only concerned with turning a quick profit on commissions.  

I understand your concern and I want to help. 

Most Madison Avenue, pinstriped, pony-tailed ad execs couldn't market their way out of a wet paper bag.  Or just barely.

So where does that leave you?

Well, since good effective marketing is vital to your business and personal success...I'd say you'd better come in out of the cold.

It's a given that you must stay in constant contact with your customers if you want to succeed in your business.

 If you're not using the right words in your sales promos, yellow page ads, sales letters and brochures...then you're losing  money which could be piling up in your bank account.

If you're not communicating your message to your customers regularly, why should they buy from you?

The sad part is you probably don't even realize what this common

 business mistake is costing you.

But it's not your fault.  Maybe no one ever explained this to you before.  Possibly you were aware of the power of words but decided to remain inactive.  No matter I'm here to help you.

Stop flushing your money down the toilet

I'm sure you can see by now how you can double or even triple your profits over the next 12 months.  

Getting back to the words you use in your sales process,  I'd like to clear up any misconceptions you may have about language.  Don't get me wrong here,  you want to check your spelling and some punctuation etc.  But we're not talking about the English grammar your eighth grade teacher tried to pound into your head.

No sirree.  I'm talking about plain old fashioned words.  The kind you use to communicate everyday with your wife, kids employees.  Anyone you have to speak to during the course of your average day. 

Maybe you don't realize it but  almost everybody  communicates in what I like to call easy speak. Basically, picture your self having a conversation with a friend over a casual drink.  That's easy speak.

Nobody talks to you in proper English grammatical style.  Even if they did you'd likely wonder what the heck they were talking about.  Think about it, when you order something in a restaurant or pick up the phone you just speak naturally.  You may even use some business  jargon or local slang to get your point across.

Shakespeare may have been a great manipulator of the English language, but if you had to speak like that every day you would probably go crazy.

Let's face it what you say and what people hear are generally not the same.  If you're talking baseball and their hearing golf then your communication falls on deaf ears.  Most folks hear selectively.  It's a good point to remember.

Let's face it, if you're not using the right words in the right sequence...you're flushing your marketing dollars down the toilet.

So enough already. 

Here's my final word on words.

Use them to your advantage or prepare to play second fiddle to those who do.

You May Need Professional Help...

No, not that kind of help.  I'm talking about professional marketing and copywriting help.

Unlike the pony-tailed Madison Avenue advertising types who will blow through your marketing budget faster than a Texas twister--what I offer is  fast, effective and won't cost you an arm and a leg.

Direct response copywriting and marketing gives you the closest thing to instant profits.

Your return on investment or ROI is easily measurable and trackable.  Two vital ingredients to succeeding with your ads.

Over 100 years ago the pioneers of modern direct response marketing and copywriting realized people would respond better if you could tell them a compelling story about you and your products.  

While some tactics and strategies have been refined through the years the age old power of direct response remains a powerful factor for bringing in and keeping your customers.

You know all the stuff you get in your mailbox everyday?  The stuff you call junk mail.  It may surprise you to learn that a lot of this so-called junk mail brings in hundreds of thousands, sometimes millions of dollars for the senders.

Ever noticed yourself secretly reading the headlines in the National Enquirer or the  Star at the grocery store checkout?  

 There's a reason  you're attracted to such headlines.    They are usually outrageous.  They command attention.  They  scream out for you to read them.   And they guys and gals who write those headlines earn tidy 7 figure paychecks.  So you can only imagine how much those businesses are taking in.

Let me be frank...

I must tell you, all marketing campaigns are not successful 100% of the time.  Even though I work hard writing copy for you--even I can't guarantee big winners every time.

But by carefully testing and analyzing your results you stand a much better chance of hitting home runs more often. 

Look, if you never swing you don't stand a chance of hitting anything.  You won't even be in the game.

Go ahead why not put the powerful, proven elements of  direct response to work for you?  

Use it as your secret marketing weapon.  

Working together we can deploy these stealth marketing  strategies to catapult your profits higher than you ever dreamed possible.

Imagine what you'll do with your new windfall profits.  Think of the freedom you will have to enjoy your business for a change.  You'll eagerly look forward to planning your next marketing campaign.  Secure in the knowledge you will be successful.

What you do with your spare time and profits is up to you.  You can spend more time with your family and friends.  Play some more golf at a luxurious club.  Why not take the trip you've always dreamed about?   Maybe some philanthropy is—it's good to give something back once you make it. 

It's yours  to choose.

If you hear what I'm saying.  If you see your self winning the game.  If some part of you resonates with what I say. 

Then make it possible by taking action now to call me at 905-656-0228  or email  rick@magneticcopywriter.com

I am usually booked up a couple months in advance.  Plus I can only work with so many clients because I want to do my very best for you. 

OK Wiseguy, Why Should I Listen to You?

Well  for the simple reason I know what I'm talking about.  I've been doing this for years now.  And I get results.

I specialize in working with small and medium sized businesses like yours to help you accomplish your marketing and sales goals.

My copywriting and marketing consulting services combined with your business dreams and goals can help you succeed.

After years of direct selling experience, everything from vacuum cleaners to used cars I picked up some useful skills.  One of these useful skills is the ability to write money making direct response sales copy.  They don't teach this kind of stuff in college.

Working with Anthony Robbins gave me the opportunity to discover how people's minds work.  You really have to get into your prospects head if you want them to buy from you.

I've invested considerable time and money to hone my craft.   So far I've coughed up more than $57,000 to further my education.  And I continue to spend at least $10,000 per year and more to stay on top of things.

I consider myself fortunate to have studied under some of the greatest and most influential copywriters and marketers in history. 

People like:

• Ted Nicholas responsible for over 4.9 Billion dollars in sales for his clients

• Dan Kennedy world renowned direct marketer and author

• Bill Glazer the undisputed King of outrageous marketing

• Clayton Makepeace likely the highest paid copywriter on the planet and an important mentor of mine

• Bob Bly high six-figure earner and international author of over 60 books

• Gary Bencivenga now retired but responsible for one of the longest control pieces in the business

• Gary Halbert who created some of the longest running, highest earning most creative ads in history(unfortunately no longer with us—a great loss)

• Jay Abraham  world's most famous marketing consultant and joint venture specialist

• Joe Vitale world's first Hypnotic Marketer and recently seen on the Secret video and Larry King

• AWAI American Writers and Artists Inc.

I think you get the idea.

As you would expect, none of these guys come cheap.  If you're accepted as a student and can afford to work with them it's more than worth every penny and every lost piece of airline baggage.

Now I don't expect you to go out and do what I've done.  In fact it would be foolhardy to do this yourself.  It was grueling work learning from these mentors.  But definitely worth every penny.  So why kill yourself trying to market your business when all you have to do is call me?

This ain't rocket surgery...If you want to double or even triple your profits over the next 12 months then pick up the phone or grab your mouse now. 

 Go ahead do it now!   While you're thinking about it.  Don't hate yourself for missing out on the opportunity to boost your profits and take your business to levels you've only dreamed of.  

When you call we'll have a friendly discussion and if we're a match and compatible then I promise to do everything I can to ensure your success.

Call now to apply for a spot on my busy calendar. 905-656-0228

To Higher Profits

Live-Love-Laugh

Warmly,

Rick De Lima

Rick De Lima

P.S. When you succeed I succeed.  I'll always give you 110%. In fact it's part of my unique
"Unheard of Guarantee".  You'll get it all explained when you call me.

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